Brands don’t make decisions because they saw someone else do it, or because it “seems like a good idea.” Brands don’t let the popular winds of broader culture dictate their calendars and strategies. Brands don’t react. They act. Brands don’t follow. They lead. JoshuaOneNine works with local business owners who want to act like brands and lead like brands... because that’s how you grow.
But to avoid mission creep and Shiny Object Syndrome, you need roots that firmly plant you in place. To know you’re going the right direction, you need a map. To properly define boundaries, you need a Constitution. To avoid wandering off into irreverent, silly myths, you need a Bible.
At JoshuaOneNine, that Bible is called the PVB, which stands for Purpose, Vision Brand, and it’s clear, concise language that identifies who you really are, and once established, every future decision is measured by it. It is the rock that keeps you disciplined, and allows you to determine the difference between a good idea and a should idea.
The JoshuaOneNine PVB
Practice what you preach. Here’s the JoshuaOneNine PVB: